LG Subscribe™ was born from a simple realization: high-end appliances are expensive, difficult to move, and even harder to maintain. We believe that everyone deserves a premium home experience without the burden of ownership.
50,000+
Happy Households
6
Appliance Categories
24h
Service Response
98%
Satisfaction Rate
Three core principles guide every decision we make, from the appliances we source to the way we serve our customers.
Stop saving for years. Access top-tier technology today with transparent, low monthly payments that fit your lifestyle.
We maximize appliance lifespans through refurbishment and professional care, reducing landfill waste and e-waste.
Maintenance shouldn't be your problem. Our concierge service ensures your home runs smoothly, 24/7.
Our Mission
Access over ownership.
Always.
The traditional model of buying appliances outright is broken. You pay a fortune upfront, maintain them yourself, and eventually throw them away. We flip that model entirely.
With LG Subscribe™, you access the best appliances from the world's leading manufacturers — fully installed, maintained, and insured — for one transparent monthly fee.
Two friends frustrated by expensive repair bills sketch out a new model: premium appliances, zero ownership headaches.
We launched with 3 product categories and 200 households in Kuala Lumpur. Every delivery was done by the founders.
Expanded to 6 categories and 12 cities. Launched our dedicated maintenance concierge and tech support hotline.
LG Subscribe™ now serves over 50,000 households nationwide, with same-day service and a 98% satisfaction rate.
“I moved three times in two years. LG Subscribe™ meant I never had to worry about hauling appliances — they just followed me.”
Aishah R.
Graphic Designer, KL
“The water purifier broke on a Friday night. By Saturday morning a technician had replaced it entirely. No questions asked.”
David T.
Restaurant Owner, Penang
“Finally, a way to have a premium kitchen without the premium price tag upfront. The subscription model just makes sense.”
Priya M.
Young Professional, Johor Bahru
Join thousands of households who have switched to the smart way of living with premium appliances.
